:root {
  --ink: #1A1A1A;
  --pen: #C8371D;
  --pen-dark: #B3301A;
  --paper: #FBFAF7;
  --white: #FFFFFF;
  --rule: #E4E0D8;
  --body: #4A4A4A;
  --graphite: #5E5E5E;
  --serif: 'Newsreader', Georgia, serif;
  --sans: 'Public Sans', system-ui, sans-serif;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: var(--paper); color: var(--ink); font-family: var(--sans); -webkit-font-smoothing: antialiased; }
a { color: var(--ink); text-decoration: none; }
a:hover { color: var(--pen-dark); }
a:focus-visible { outline: 2px solid var(--pen); outline-offset: 3px; }
p a { text-decoration: underline; text-decoration-color: var(--pen); text-underline-offset: 3px; }
img { display: block; max-width: 100%; }
.wrap { max-width: 1200px; margin: 0 auto; padding-inline: 32px; }
@media (max-width: 600px) { .wrap { padding-inline: 16px; } }
section[id] { scroll-margin-top: 16px; }

/* Header */
.site-header { border-bottom: 1px solid var(--rule); background: var(--white); }
.site-header .wrap { padding-block: 20px; display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 16px; }
.wordmark { font-family: var(--serif); font-size: 30px; line-height: 1; }
.wordmark i { font-weight: 600; }
.dot { color: var(--pen); }
.site-nav { display: flex; flex-wrap: wrap; align-items: center; gap: 8px 28px; font-size: 15px; font-weight: 500; }
.site-nav .cta { background: var(--ink); color: var(--white); padding: 12px 20px; font-weight: 700; }
.site-nav .cta:hover { background: var(--pen-dark); color: var(--white); }
.site-nav [aria-current="page"] { color: var(--pen); }

/* Type */
.eyebrow { font-size: 13px; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; color: var(--pen); }
h1 { margin: 0; font-family: var(--serif); font-weight: 400; font-size: clamp(44px, 7vw, 88px); line-height: 1.02; letter-spacing: -0.02em; max-width: 980px; }
h2 { margin: 0; font-family: var(--serif); font-weight: 600; font-size: clamp(28px, 4vw, 34px); line-height: 1.15; }
.lede { margin: 0; font-size: 20px; line-height: 1.55; color: var(--body); max-width: 680px; }
.prose { display: flex; flex-direction: column; gap: 16px; max-width: 720px; }
.prose p { margin: 0; font-size: 17px; line-height: 1.65; color: var(--body); }
.marked { position: relative; display: inline-block; }
.marked i { font-weight: 600; }
.marked svg { position: absolute; left: -3%; bottom: -0.14em; width: 106%; height: 0.26em; overflow: visible; }

/* Buttons */
.actions { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 8px; }
.btn { display: inline-block; padding: 16px 26px; font-weight: 700; font-size: 16px; }
.btn-primary { background: var(--pen); color: var(--white); }
.btn-primary:hover { background: var(--pen-dark); color: var(--white); }
.btn-secondary { border: 1.5px solid var(--ink); padding: 14.5px 24.5px; }

/* Sections */
.hero { padding-block: 96px 72px; display: flex; flex-direction: column; gap: 28px; }
@media (max-width: 600px) { .hero { padding-block: 56px 48px; } }
.band { border-top: 1px solid var(--rule); background: var(--white); }
.block { padding-block: 64px 80px; display: flex; flex-direction: column; gap: 32px; }
@media (max-width: 600px) { .block { padding-block: 48px 56px; } }

/* How it works */
.steps { margin: 0; padding: 0; list-style: none; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(260px, 100%), 1fr)); gap: 40px; }
.steps li { display: flex; flex-direction: column; gap: 10px; }
.steps .num { font-family: var(--serif); font-style: italic; font-size: 44px; color: var(--pen); line-height: 1; }
.steps h3 { margin: 0; font-size: 18px; font-weight: 700; }
.steps p { margin: 0; font-size: 16px; line-height: 1.55; color: var(--body); }

/* Video player */
.player { max-width: 960px; display: flex; flex-direction: column; gap: 14px; }
.player-frame { position: relative; overflow: hidden; border: 1px solid var(--rule); background: #F7F6F2; box-shadow: 0 1px 2px rgba(26,26,26,0.06); }
.player-frame video { display: block; width: 100%; aspect-ratio: 16 / 9; }
@media (max-width: 639px) { .player-frame video { aspect-ratio: 4 / 5; } }
.player-fade { position: absolute; inset: 0; display: flex; align-items: center; justify-content: center; background: #F7F6F2; opacity: 0; transition: opacity .5s; pointer-events: none; font-size: 56px; }
.player-fade.on { opacity: 1; }
.player-caption { margin: 0; font-family: var(--serif); font-style: italic; font-size: 19px; line-height: 1.45; color: var(--body); }
.player-caption b { font-family: var(--sans); font-style: normal; font-size: 12px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--pen); margin-right: 8px; }
.player-dots { display: flex; gap: 10px; }
.player-dots button { width: 44px; height: 44px; padding: 0; border: 0; background: none; cursor: pointer; display: flex; align-items: center; justify-content: center; }
.player-dots button::before { content: ""; width: 28px; height: 4px; background: var(--rule); }
.player-dots button[aria-current="true"]::before { background: var(--pen); }
.player-dots button:focus-visible { outline: 2px solid var(--pen); }

/* Lists */
.rows { margin: 0; padding: 0; list-style: none; display: grid; grid-template-columns: repeat(auto-fill, minmax(min(340px, 100%), 1fr)); column-gap: 40px; border-top: 1px solid var(--ink); }
.rows > li { padding: 22px 4px; border-bottom: 1px solid var(--rule); display: flex; flex-direction: column; gap: 6px; }
.rows > li > h3 { margin: 0; font-family: var(--serif); font-weight: 400; font-size: 24px; }
.rows > li > p { margin: 0; font-size: 15px; line-height: 1.55; color: var(--graphite); }
.solutions > li { gap: 10px; padding-block: 26px; }
.solutions ul { margin: 4px 0 0; padding-left: 20px; display: flex; flex-direction: column; gap: 8px; font-size: 15px; line-height: 1.55; color: var(--body); }
.solutions ul li { padding-left: 2px; }
.solutions ul li::marker { color: var(--pen); }
.research > li { gap: 10px; padding-block: 26px; }
.examples { margin: 0; padding: 0; list-style: none; display: flex; flex-direction: column; gap: 14px; max-width: 820px; }
.examples li { font-family: var(--serif); font-size: 20px; line-height: 1.45; padding-left: 22px; position: relative; }
.examples li::before { content: "“"; position: absolute; left: 0; color: var(--pen); font-weight: 600; }
.checks { margin: 0; padding: 0; list-style: none; display: grid; grid-template-columns: repeat(auto-fill, minmax(min(300px, 100%), 1fr)); gap: 16px 40px; }
.checks li { display: flex; gap: 12px; align-items: baseline; font-size: 17px; line-height: 1.5; }
.checks svg { flex: none; transform: translateY(3px); }

/* People */
.people { display: grid; grid-template-columns: repeat(auto-fill, minmax(min(220px, 100%), 1fr)); gap: 32px; max-width: 820px; }
.person { display: flex; flex-direction: column; align-items: flex-start; gap: 6px; }
.person img { width: 128px; height: 128px; border-radius: 50%; object-fit: cover; margin-bottom: 10px; }
.person h4 { margin: 0; font-family: var(--serif); font-weight: 600; font-size: 21px; }
.person p { margin: 0; font-size: 14px; line-height: 1.5; color: var(--graphite); }
.person .linkedin { margin-top: 6px; color: #8A8A8A; display: inline-flex; padding: 4px; margin-left: -4px; }
.person .linkedin:hover { color: #0A66C2; }
.group-label { margin: 0; font-size: 13px; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; color: var(--graphite); }

/* Closing CTA */
.closing { background: var(--ink); color: var(--white); }
.closing .wrap { padding-block: 72px; display: flex; flex-direction: column; gap: 20px; align-items: flex-start; }
.closing h2 { color: var(--white); }
.closing p { margin: 0; font-size: 18px; line-height: 1.55; color: #D6D3CC; max-width: 620px; }

/* Footer */
.site-footer { border-top: 1px solid var(--rule); background: var(--white); }
.site-footer .wrap { padding-block: 32px; display: flex; flex-wrap: wrap; align-items: baseline; justify-content: space-between; gap: 12px; }
.site-footer .tag { font-family: var(--serif); font-style: italic; font-size: 18px; color: var(--graphite); }
.site-footer small { font-size: 13px; color: var(--graphite); }

/* Forms (contact + pre-release) */
.form-card { max-width: 640px; background: var(--white); border: 1px solid var(--rule); padding: 36px; }
@media (max-width: 600px) { .form-card { padding: 24px 20px; } }
.form { display: flex; flex-direction: column; gap: 22px; }
.form label { display: flex; flex-direction: column; gap: 8px; font-size: 14px; font-weight: 700; }
.form label small { font-size: 14px; font-weight: 400; color: var(--graphite); }
.form input, .form textarea { font: inherit; font-size: 16px; color: var(--ink); background: var(--paper); border: 1px solid var(--rule); border-bottom: 1.5px solid var(--ink); padding: 12px 14px; border-radius: 0; width: 100%; }
.form textarea { resize: vertical; min-height: 150px; line-height: 1.55; }
.form input:focus, .form textarea:focus { outline: none; border-bottom-color: var(--pen); background: var(--white); }
.form .hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.form button { align-self: flex-start; border: 0; cursor: pointer; font-family: inherit; }
.form button:disabled { opacity: 0.6; cursor: default; }
.form-error { margin: 0; padding: 12px 16px; border-left: 3px solid var(--pen); background: #FBEDEA; font-size: 15px; color: var(--pen-dark); }
.form-success { max-width: 640px; border-left: 3px solid var(--pen); background: var(--white); padding: 28px 32px; display: flex; flex-direction: column; gap: 8px; }
.form-success:focus { outline: none; }
.form-success h2 { font-size: 28px; }
.form-success p { margin: 0; font-size: 17px; line-height: 1.6; color: var(--body); }
.form-note { margin: 0; font-size: 14px; color: var(--graphite); max-width: 640px; }